Over the period September 2020 to May 2022, GAME ON is creating a series of original new artworks across King’s Lynn town centre that will help to establish the town as a national centre of excellence for cultural innovation in interactive, town-scale projection based artworks, supported by a networked digital cluster of specialist creative businesses. GAME ON will be delivered by BCKLWN in partnership with arts organisation Collusion. Economic benefits will include business growth, employment, skills development and enterprise, inward investment, place-making, and tourism. Partners including Arts Council England, Discover King’s Lynn, Norfolk County Council and Norfolk & Norwich Festival.