Cultural Tourism 2017-2020

This Project was awarded funding in January 2017.

The project is a strategic, evidenced-based approach led by Suffolk County Council to address unmet growth potential of the visitor economy by:

1. A joined up digital offer: developing a fully comprehensive cultural website to be integrated into the Visit East Anglia site and linked to partner organisations.

2. Developing the ‘shoulder season’ cultural offer: There are periods in the year when visitor numbers are low. This project will focus on developing and marketing products in these ‘shoulder seasons’ of spring and autumn to expand the times of year when visitors come to the region. The project will help to grow and develop a number of existing festivals that have been targeted as having unmet potential.

3. Sustainable legacy: by the end of Phase 2 (Oct 2020), The New Anglia Cultural Board will have been working collaboratively on cultural tourism for over 6 years. An ongoing, sustainable legacy to this work will be created by:

– Establishing culture as a prominent part of the tourism offer; championed and promoted by tourism colleagues.
– Embedding the active promotion, monitoring and evaluation of cultural tourism in the day to day activities of our arts and museums marketing leads.

Investment:

Cultural Tourism 2017-2020

Award:

£30,000

OutComes:

– Build four small local festivals into nationally significant events;
– Create nationally significant half term activities for families in October 2018 & 19 and February 2019 & 2020;
– Create a shared, public facing, cultural tourism web resource.
– Establish and implement a successful exit strategy, to ensure that the project has a sustainable legacy.

Match Funding attracted: £390,000
Total Project spend: £420,000

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