Great Yarmouth submits £25m Town Deal bid for vision to take Our Place to next stage

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Great Yarmouth has submitted a major bid for national investment to deliver an exciting £60m vision supporting economic regeneration, recovery, jobs and growth across the borough’s main urban areas.

With lots already underway, including major seafront and town centre regeneration, the area is applying for nearly £25m of Government investment, known as a ‘Town Deal’, covering Great Yarmouth, Gorleston and Bradwell, which will act as a catalyst to lever in further investment from a range of other sources.

With a focus on attracting further investment, driving economic regeneration and recovery, the ambition is to take Our Place to the next stage: to re-invent public places, to tap into and grow a thriving arts and cultural scene, to support new homes, nurture new jobs, businesses and new opportunities to learn and grow, to make our people, businesses and visitors proud.

Our residents and communities are at the heart of our ambition to realise a vibrant and inclusive coastal economy that builds upon our successes and our strengths in clean energy and culture, capitalises upon our natural assets, heritage and attractions and responds to emerging cultural and technological challenges.

Over the last 18 months, a diverse Town Deal Board of local ambassadors from private, public and third sector organisations, including strategic thought leaders, investors and entrepreneurs, academics and creatives, has worked closely with the borough council to develop the application, shaping it through feedback from two public surveys and discussions with young people and businesses about community needs and priorities.

After careful consideration of public feedback, which demonstrated strong community support for the exciting vision, investment is sought from Government towards projects across four interlocking themes:

  • Regeneration & Business Development
  • Skills & Aspiration
  • Arts, Culture & Tourism
  • Connectivity & Sustainability


From initial national feedback, we are confident we’ve put together a robust bid. We expect to hear the outcome in the New Year and the next stage will be to work up a detailed business case for submission during 2021. Discover more at and watch a video about the bid here

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