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Scenario narratives: as well as encouraging AFV uptake additional policy is focused on
behavioural change and a modal shift
Policy focuses on instigating a shift away
from private car use and road freight in
urban areas by 2030.
Improved public transport services and a
greater number of walking and cycling
routes through towns and cities allow
passengers to depend less on cars for
travel. Similarly, an increase in rail capacity
for freight into urban areas reduces the
proportion of freight moved by HGVs,
whilst increased use of cargo bikes reduces
last-mile van freight.
Overall transport demand follows the
baseline growth as projected in the
Consumer Transformation scenario.
Policy targets a modal shift in passenger
and freight transport across both rural and
urban areas by 2030.
Public transport and active travel options
are made significantly more effective
across the region as a whole, allowing a
shift away from private car use. Rail
capacity for freight is also increased,
ensuring fewer goods are moved by HGV,
whilst cargo bikes continue to reduce last-
mile van freight in urban areas.
Overall transport demand follows the
baseline growth as projected in the
Consumer Transformation scenario.
Policy targets a modal shift in passenger
and freight transport by 2030,as outlined
in the rural and urban focus scenario.
On top of this, policy ensures total demand
for passenger and freight transport does
not exceed current levels.
By adopting policies that support place
based solutions to improve and reinstate
service in communities, average trip
distances to amenities and services
become shorter, offsetting the increasing
population.
Freight consolidation ensures increased
efficiency in the movement of goods by
HGVs and vans, resulting in fewer journeys.
Scenario 1: Urban focus Scenario 2: Rural and urban focus Scenario 3: Max ambition
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