Government approval processes and the issue of infrastructure for energy transmission and
connectivity and the potential and perceived impact on local communities.
A review of the AIEC is underway to ensure that it is robust and fit for purpose given the
challenges facing this complex sector.
The board was address by Mark Goodall, chair of the AIEC, who reviewed the challenges
facing the supply chain and noted that, while projects by Scottish Power Renewables and
Vattenfall will open up huge opportunities for the region, the pandemic continues to delay
other projects and hinder the sector.
The meeting discussed the importance of the development of hydrogen in the region and
agreed that this offered existing opportunities but was still at an embryonic stage.
JR noted that the projects at Bacton and the Freeport site were gamechangers for the region
and noted their importance for the sector and supply chain in the future.
The Board agreed:
• To note the content of the report
JM presented the plan to the board highlighting the extensive work which has been carried out
with all partners to compile what is now called the Destination Management Plan.
JM introduced Pete Waters (PW), Executive Director of Visit East of England, who noted that
historically the region had not been competitive in achieving national funding however work has
been ongoing to pull together all interested parties to provide one local voice. The speed of
this process has been increased by the pandemic.
PW echoed his thanks to partner organisation for their support during the compilation of the
plan and confirmed that it was vital if future bids for funding are to be successful, noting that
this region has received more funding in the last year than any other.
PW advised that they are working with international gateways such as Stansted to encourage
international visitors to remain in the East of England. Other key areas of focus include changing
the perception of tourism as a career to encourage people to join the sector and also spreading
demand both seasonally and geographically.
The plan covers all areas of the visitor economy to ensure that, when Government implements
the tourism recovery plan, the East is in a position to respond quickly and apply for funding.
The meeting discussed the challenges of supporting the latest infrastructure projects while
ensuring that growth is both clean and green.
Viv Gillespie (VG) noted that there was limited mention of food in the plan both in terms of
hospitality and in niche food production.
PW agreed and advised that the need had been to get the plan in place to be ready for funding
should it become available but that the plan is iterative and will be revised going forwards.
VG queried the level of involvement of the colleges in the plan. PW confirmed that some
colleges have been involved in discussions but this needs to be expanded further to other
colleges and universities. This was echoed by Helen Langton (HL) in relation to skills and who
requested more engagement.
The Board agreed:
• To note the content of the report and presentation
• To endorse the Tourism Action Plan