1 Building the case for action
Aviva can see very clear business reasons
to improve their support for working carers.
It reduces sickness absence and improves
retention and productivity, all of which
significantly impact business costs.
Supporting carers is part of Aviva’s
wellbeing strategy. They found that taking
on caring responsibilities is a stressful
experience and introducing a Carer Policy
helps carers to manage that stress.
One in nine people in work in the UK are
carers.
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At Aviva, that ratio equates to
around 1,800 employees.
The Aviva carers initiative has support from
senior management and is led by the Chair
of the Bristol Carer’s Network. Aviva drew
on personal experience and emotional
understanding of caring to get senior people
on board.
2 Research and piloting
Aviva used multiple methods to learn about
the needs of carers and their managers.
• A pilot project in the Bristol office, to
understand more about the needs of
carers and their managers and inform the
development of a Carers Policy.
• Engagement with employee representative
bodies who were very supportive of a
focus on carers.
• The use of expertise from external
organisations such as Carers UK.
• A review of the questions being asked of
HR in relation to carers.
• A review of policies and offerings for other
groups, such as parents, to see if any
could be replicated for carers.
• A survey of 1,000 consumers across the
UK to understand their caring
commitments.
3 The findings and feedback
Aviva identified some key areas of focus to
help carers balance work and caring.
• A published Carers Policy that is clear
about the support offered and reinforces
Aviva’s commitment to supporting carers.
• Providing additional paid time off to enable
carers to accompany dependants to
planned appointments, an important part of
many carers’ lives.
• Providing this time off in hours rather than
days. Aviva found that carers often need
just a short time away from work (for
example, an hour) and so may not need
full days off.
• Carers said they would however value the
opportunity to take a longer period of
unpaid leave for the occasional times that
they need to focus fully on caring.