Bookings are now being taken for next year’s participation in Horecava 2020 one of Europe’s largest hospitality trade shows which is held every January in Amsterdam, the Netherlands.
Building on the success of the 2019 trade mission, which saw 18 producers from Norfolk and Suffolk exhibit products, whilst meeting with buyers and distributers, gaining substantial interest and business leads
Horecava is the largest food and drink expo in the Netherlands, offering an innovative and inspiring trade fair attracting over 66,000 catering professionals from 40,000 business in the food service industry, covering over 100,000m2 floor space.
Prices start from just £1,000 to participate, which includes a 4 day pass to the show, space to exhibit on the stand, all logistics taken care of, and substantial pre event and during event support from partners to connect businesses to buyers and distributers in the Netherlands, including support from the Department of International Trade.
The companies that took part in the trade mission this year included: Yare Valley Oils, Great British Cake Co, Quickfill, Essence, Nonsuch Shrubs (Stewart & Guild), Due Fratelli (Freshpac), Taste of Suffolk, Stokes Sauces, Bullards Sprits, Zinger (James White Drinks), Sisserou Rum, Black Shuck, Fresh Pod, Shire Foods, Breckland Orchard, Essex Garden Food, Naylor Farms and Food Enterprise Park.
All companies gained successful leads from the show Dave Steward, co-founder at Nonsuch Shrubs in Rendlesham with Henry Chevallier Guild, who up until last year owned Debenham-based Aspall cider, said: “We have secured a listing with a premium retail chain in Amsterdam and are now talking to three potential distributors for the Netherlands.”
Dominic Whyte, Sales and Marketing at Yare Valley Oils in Surlingham, said his firm was delighted with the business support it had received in targeting new potential leads. “The opportunity for us, as a small producer, to exhibit our products to a foreign market was invaluable and something we just wouldn’t have done without the support from the various organisations and departments including the LEP and DIT.”
Russell Evans, managing director at Bullards Spirits, said: “Gin accounts for more export sales in value from the UK than beef and up until attending Horecava we had not sold a bottle overseas, and we wanted to change this! Since attending we have already signed up a distributor in Holland”.
The delegation was the result of working closely with representatives of Norfolk County Council, Suffolk County Council, Department for International trade (DIT), New Anglia Local Enterprise Partnership and the Lively Crew on exporting, investment and business support. Over the past year, Norfolk and Suffolk’s economic development and inward investment officers have brokered links with key Dutch partner organisations and has organised trade visits to the region. Building on the successes of Horecava 2019, the partnership is now looking ahead to plan Horecava 2020.
Our food and drink sector is a significant contributor to the UK economy with trade in food, drink and agriculture worth £3.9 billion. With only 2% of the UK’s population, it produces 11% of its food and drink. It is the UK’s most productive and profitable farming area, with a substantial and valuable supply chain.
Thinley Topden, Acting Head of the Department for International Trade East of England, said: “Trade shows can often be a good way to find customers, analyse the competition and assess demand for your products and services. This is a great example of the Department for International Trade, New Anglia LEP and the two county councils combining resources and working together to support local food and drink companies to do just that by attending an important trade show in the Netherlands. We are continuing to work with the companies that attended Horecava and with over 30 International Trade Advisers in the East of England,we can offer personalised support for other companies looking to export their goods and services. So don’t hesitate to get in touch.”
For further information, or to book your place, please contact: Roberta Willner Roberta.email@example.com